Not just a lot, but also very diverse!
From young to old
All levels of income
Broad geographical coverage
All kinds of family structures
All educational levels
From students to entrepreneurs
Who is your target audience?
In order to help you estimate the costs, we divide target audiences in four categories.
Prices are excluded of VAT, incentives and travel expenses
Easy to recruit
€ 75 pp
A little harder to recruit
€ 100 pp
Hard to recruit
€ 150 pp
Very hard to recruit
€ 200 pp
Easy mix, based on criteria like:
A little harder to recruit, because of criteria like:
• Does daily grocery shopping
• Owns a car
• Goes to work by bike
A category with more specific characteristics, like:
• Looking for a new specific health insurance
• Looking for a new expensive car
• Has a smart thermostat for over 3 years
Very specific participants with particular characteristics, like:
• Just bought a house in Amsterdam west
• Looking for a pink Fiat 500
• Works as a surgeon in Utrecht
We suggest an incentive of about € 20 – 100 per participant. The exact amount depends on the target audience and the length of the session.
We believe a fair incentive is important, thats why we reimburse travel expenses. Experience learns that the travel expenses are around € 15 per participant.
We work hard to make sure all participants show up. To ensure you talk to enough people, we schedule a free spare participant for 5 or more participants.
We make a proposal, you decide
Recruitment is always custom-made. Together we clarify your target audience. Then we start recruiting, and based on your feedback we optimize the participant list. Because of privacy regulations we have participants sign a consent form.
To make sure you’re all set and know which participant will be next, we have a tablet around the lab showing the schedule. Of course, this schedule is also available online and in the livestream.