7000+ participants

Not just a lot, but also very diverse!

From young to old
All levels of income
Broad geographical coverage
All kinds of family structures
All educational levels
From students to entrepreneurs
STEP 1

Who is your target audience?

In order to help you estimate the costs, we divide target audiences in four categories.

Prices are excluded of VAT, incentives and travel expenses

Simple

Easy to recruit

€ 75 pp

Basic

A little harder to recruit

€ 100 pp

Extra

Hard to recruit

€ 150 pp

Complex

Very hard to recruit

€ 200 pp

Easy mix, based on criteria like:

    Age
    Gender
    Education

A little harder to recruit, because of criteria like:

    Does daily grocery shopping
    Owns a car
    Goes to work by bike

Een categorie met specifieke kenmerken, zoals:

  Op zoek naar specifieke zorgaanbieder
  Op zoek naar nieuwe dure auto
  Heeft 3 jaar een slimme thermostaat

A category with more specific characteristics, like:

    Looking for a new specific health insurance
    Looking for a new expensive car
    Has a smart thermostat for over 3 years

Compensation
We suggest an incentive of about € 30 – 80 per participant. The exact amount depends on the target audience and the length of the session.
Travel expenses
Experience learns that the travel expenses are around € 15 per participant.
No-shows
We work hard to make sure all participants show up. Schedule an extra participant just to be safe. But, no-shows will never be charged.
STEP 2

We make a proposal, you decide

Recruitment is always custom-made. Together we clarify your target audience. Then we start recruiting, and based on your feedback we optimize the participant list. Because of privacy regulations we have participants sign a consent form.
STEP 3

Getting started!

To make sure you’re all set and know which participant will be next, we have a tablet around the lab showing the schedule. Of course, this schedule is also available online and in the livestream.