Case - War Child tested their website in our lab

War Child tested their website in our lab

War Child's site needed a refresh. But before they started, they wanted to know how their target audience experienced the site. How exactly do they navigate? What do they think of the functionalities? Is the language clear? And what information needs do they have? To find answers to these kinds of questions, they came to our lab with Valsplat to conduct a UX Test.

Partly online, partly on site

We conducted the test hybrid: partly online, partly physical. The interviews had to be online due to the international target audience. We ourselves were in the lab, together with the War Child team. We watched the interviews. We discussed what we saw. That physical component, sitting together in the same room to discuss what you see – that is perhaps the greatest value of doing research in the lab.

Let your insights make an impact

To get the most out of your research, you not only have to do good research. It is at least as important that you invest time and attention in ensuring the insights land well within your organization. And that doesn't have to be complicated at all. At War Child, for example, we gave a presentation of the most important results. We used video snippets, short quotes that reinforce the insights. This ensured that the most important lessons came to life, that they were felt, even by those who were not present during the research day.

Want to read more about the insights that came out of the research? Valsplat wrote a beautiful, instructive case about it. Do you also want to do a UX Test yourself? Call or email us – and we'll schedule something.