Neuro UX Test
Understand what your customers experience. Even on a subconscious level.
We uncover insights that go beyond what people say and beyond what they do. We discover what they feel when they interact with your service, product, or brand. This allows us to identify precisely where things on your site go wrong, or could be improved.
Is your website an emotional rollercoaster?
The subconscious experience: what you feel while using a site or app, but can’t quite put into words. By measuring that, we show you exactly where your product can be improved even further. No guesswork, but data-driven insights that help you make decisions that truly make a difference.
90%
of our decisions are made unconsciously.
86%
of people are willing to pay more for a better experience.
91%
of your unhappy customers won’t complain. They’ll just leave.
Neuro UX research matters. Do you want to explore the subconscious customer experience too?
They already talk to their customers regularly.
Sometimes the signs are there, but the problem isn’t immediately clear.
Neuro UX research gives you answers.
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You’re getting plenty of traffic, but little interaction.
Visitors show up, but they hardly click or scroll. That's a sign that something’s missing or confusing.
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You’ve hit a conversion plateau.
There’s subconscious friction in the experience. The kind you can’t uncover with traditional UX research methods.
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Your UX test results look great, yet conversion is still low.
What’s not being said, but is being felt?
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You see drop-offs that you can't explain.
Something is breaking the flow, possibly something emotional or cognitive.
We invite your target audience to our lab.
They’ll use your product while wearing an EEG headset.
Neurofeedback
We complement the objectively measured data with qualitative feedback gathered during a follow-up interview.
The benefits of Neuro UX Research
Subconscious behaviour
We uncover what normally remains hidden: the unconscious user experience. And that's important: more than 90% of our decisions are made unconsciously.
Objectively measured
We get much closer to the truth. We don’t just capture what people do or say — we see what they feel.
Data-driven
All insights are based on hard data. We combine eye tracking, EEG, and neurofeedback. This data-driven approach is unique to Braingineers.
What does a Neuro UX Test cost?
Based on a standard study with 8 participants in our neuro lab, it’s around € 7,500. Want more participants? No problem!
Experts in Neuro UX Research
Happy Labs is powered by Braingineers. They’re pioneers in the Netherlands in the field of Neuro UX research.
Razor sharp ux advice
It helps you improve your conversion rate and strengthen your long-term product vision and roadmap.
Doing just enough research
We don’t really believe in doing big, long-term studies all the time. They only slow things down.
Combining data and qualitative insights
We love qualitative research, but we prefer to connect it with data.
Specialist in complex recruitment
Good research starts with the right people. So bring it on.
Ready to get started with Neuro UX research?
We're ready to help!
