Neuro UX Test

With a Neuro UX Test, we map the unconscious user experience. We gather insights that go beyond what people say, beyond what they do – we discover what they feel about your service, product, or communication. We learn very specifically where things go wrong or could be improved on your site.

illustration hand with brain and headset

The benefits of a Neuro UX Test

Our sister company, Braingineers, analyses neurodata with self-developed AI models. They translate this into practical insights. This gives you an even sharper picture of how digital products can be more intuitive, user-friendly, and better. You can test all kinds of digital expressions with a Neuro UX Test: designs, but also social posts, ads, and videos.

Unconscious behavior

We discover what normally remains hidden: the unconscious user experience. And that's important: we make more than 90% of our choices unconsciously.

Objectively measured

We get much closer to the truth. We don't just rely on what people do or say – we see what they feel.

Data-driven

All insights stem from hard data. We use eye tracking, EEG, and neurofeedback.

How it works

This is how we organize your research day at Happy Labs

Briefing
We will discuss your needs for the research day and the criteria for finding your ideal participants. Once everything is set, we will begin right away.
Participant recruitment
We will send you a draft schedule for your review. Once approved, we will lock in the final schedule for the participants.
Research facilities
We handle the setup of your selected research facilities, taking the worry off your shoulders. For remote research, you will receive guidance on using your preferred tools.
Research day(s)
Get ready to interact with your target audience! Our host will make sure everything runs smoothly, update you on the schedule, and be there for any questions you might have.
Recordings
After the study, you will get recordings of the interviews to review.