Concept Test
Concept Test
You've come up with new ideas. A new proposition. A new feature. Before you start designing and building everything in detail, it's smart to first check in with your users. What do they think of your idea? Does it align with their needs? By testing your concept, you build in certainty.
Test your concept – prevent costly mistakes
If you develop a new service or a new product without involving your customers, there's a high chance you'll miss the mark. That means: expensive redesigns, wasted time. You can prevent a large part of this with a simple Concept Test.
How it works
This is how we organize your research day at Happy Labs
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Briefing
We will discuss your needs for the research day and the criteria for finding your ideal participants. Once everything is set, we will begin right away.
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Participant recruitment
We will send you a draft schedule for your review. Once approved, we will lock in the final schedule for the participants.
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Research facilities
We handle the setup of your selected research facilities, taking the worry off your shoulders. For remote research, you will receive guidance on using your preferred tools.
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Research day(s)
Get ready to interact with your target audience! Our host will make sure everything runs smoothly, update you on the schedule, and be there for any questions you might have.
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Recordings
After the study, you will get recordings of the interviews to review.
Article
What is the reason for a Concept Test?
A Concept Test provides direction. It removes discussion from the process. It ensures that you can work on the development of your service or product with much more confidence. How that exactly works?
What does a Concept Test cost?
We have fixed rates for participant recruitment and lab bookings. For a complete study, we create a customized quote.
Want to test your concept?
We enjoy presenting your ideas to your target audience.
