Cardsorting & Treejacking
Cardsorting & Treejacking
Smooth navigation might seem like a detail, but it isn't. It's essential for the success of your site or app. With Cardsorting & Tree Testing research, you ensure your navigation is rock solid.
Your site or app isn't worth much if your navigation isn't right.
No matter how good your service or product is, if your customers get lost, if they can't find what they're looking for, they'll drop off. That's why it's smart to test how your navigation structure performs. How does the whole thing 'flow'? Can your customers easily find what they're looking for? Does your site or app work intuitively?
Cardsorting and Treejacking complement each other
Cardsorting and Tree Testing are two different research methods. You can do them separately, but they often go hand in hand. With Cardsorting, you discover how customers would organize your site, and with Tree Testing, you validate your navigation.
What is Cardsorting?
During Cardsorting, you temporarily let go of your current navigation completely. You have customers create their own structure. You give them cards, you have them cluster them. You see how they group information. You learn what they find intuitive and logical.
What is Treejacking?
With Treejacking, you have a group of participants navigate through your site or concept based on specific tasks. You learn in which areas your navigation already works well and where there are still obstacles.
How it works
This is how we organize your research day at Happy Labs
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Briefing
We will discuss your needs for the research day and the criteria for finding your ideal participants. Once everything is set, we will begin right away.
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Participant recruitment
We will send you a draft schedule for your review. Once approved, we will lock in the final schedule for the participants.
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Research facilities
We handle the setup of your selected research facilities, taking the worry off your shoulders. For remote research, you will receive guidance on using your preferred tools.
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Research day(s)
Get ready to interact with your target audience! Our host will make sure everything runs smoothly, update you on the schedule, and be there for any questions you might have.
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Recordings
After the study, you will get recordings of the interviews to review.
How it works
This is how we organize your research day at Happy Labs
-
Briefing
We will discuss your needs for the research day and the criteria for finding your ideal participants. Once everything is set, we will begin right away.
-
Participant recruitment
We will send you a draft schedule for your review. Once approved, we will lock in the final schedule for the participants.
-
Research facilities
We handle the setup of your selected research facilities, taking the worry off your shoulders. For remote research, you will receive guidance on using your preferred tools.
-
Research day(s)
Get ready to interact with your target audience! Our host will make sure everything runs smoothly, update you on the schedule, and be there for any questions you might have.
-
Recordings
After the study, you will get recordings of the interviews to review.
What does it cost?
The costs of Cardsorting or Tree Testing research depend on the size of your site or app. If you give us some more information, we can create a proposal for you.
Want to test the navigation of your site or app?
Our researchers can't wait to help you.
