UX design on mobile devices
Nowadays, more and more people turn to their mobile devices for using the internet. Unfortunately a lot of organizations are still only focused on designing for the desktop. This is a waste, because a good responsiveness on mobile devices is very important and savvy users no longer have the patience to deal with bad design. In this Happy Story we emphasize the importance of UX design for mobile devices and give you the most important do’s and don’ts!
So at the end of this article you know:
✓ What you should keep in mind when designing for mobile devices
✓ The do’s and don’ts of designing for mobile
Designing for mobile devices
With the overwhelming presence of mobile technology nowadays, it’s important to adapt your design for mobile devices. And designing for mobile devices is a bit different, so there are a few things to keep in mind. First of all, you are working with a significantly reduced screen, what means that you need to make some decisions about how you are going to use the screen space as efficient as possible. Second is that users on mobile devices will likely to be interrupted while they are using their phone, so the design has to be simple enough to pick up where they left off. Lastly, people don’t want to put too much effort in completing a task on their mobile phone. So keep it simple and clear!
The Do’s and Don’ts
Always conduct research before designing
When you start with a new project, it’s always tempting to jump straight into designing mockups for your product. But it’s better to avoid this, because you are not the end user and you can not think for them. That’s why it’s essential to do some research before you start with preparing the design. This research will help you understand who your users are and what they really want. So identify your users, for example with a persona.
As said before, mobile devices have a significantly reduced screen size, so it’s important to use this space efficiently. Some designers try to add as many features as possible, but this will not result in a better user experience. There’s nothing more confusing for users than a website or application that has too much going on. It is recommended to restrict the features of your app or website by prioritizing the features that are useful and significant for the user. That’s why it’s important to analyze which features are used the most.
Get rid of the clutter
Clutter is terrible on a desktop, but it’s way worse on mobile devices where users have a reduced screen size. Equal to unnecessary features, you should cut out the clutter on your page or app. Too much information can mess up and confuse the overall user experience. The goal is to stick to minimalism – focus on the content that is truly valuable for your users and get rid of unnecessary elements. On mobile devices, it’s way better to have many screens with a single call-to-action rather than one screen with many different actions.
Make navigation clear
In a mobile website or app it’s even more important that the user is able to navigate by themselves. If people can’t find the content they are looking for, the user experience will not be good. So make sure the navigation doesn’t require any explanation and that there is a logical path that leads to the right content. Focusing on a good information architecture for the user will result in a happy user and good user experience.
Minimize the need for typing
Everyone knows that typing on the touch screen of a mobile device is a slow and difficult process. So in most cases, people don’t feel like filling in long forms. Try to minimize the amount of typing and keep forms as short and simple as possible by removing unnecessary fields.
Test your design
Even the most well-thoroughly considered UX will in the end contain some unseen flaws when put into the real world. In most of these cases, the design looks really good on the large desktop screen, but has some flaws when taken a test on a real mobile device. That’s why it’s essential to test your product with real users, so you know for sure that it all works like it suppose to do. It’s also important to constantly measure and check up with the user-friendliness of your product.
People have high expectations from mobile applications nowadays and these expectations are only getting higher. So you need to work to make your website or application useful and valuable for your users. And if you want to test your product on a mobile device, we are happy to help with our services.