Happy Stories #1: 5 reasons why user testing is inevitable
Welcome to Happy Stories! Every week we’ll keep you up-to-date on the latest developments in the area of UX research and testing of digital applications. Tests ensure happy users and that makes us happy. Hence the name; Happy Stories. We kick off with the core: the 5 most important reasons why you should start testing your digital applications today.
5 reasons why
1 – Check whether your application meets real-world expectations
The testing of digital applications can be carried out in different phases of the development process. Proper testing of your applications therefore does not consist of performing one comprehensive test. You should involve your potential users in an as early stage as possible during the development of your application. This allows you to test whether your business decisions comply with the real world use in advance. You can also test whether your concept is viable in the first place and if further development is a smart choice.
2 – Remove defects from your application
One of the most obvious reasons to perform a test with your target group is to remove defects from your digital application. You can also do this better in different phases of the development process. It is not really convenient to wait until your application is set in code. For example, testing the interaction design of your application can even be done with pen, paper and a handy app.
3 – Shorten the development time
4 – Avoid endless debates
The beauty of design is that everyone has an opinion about it, ironically, this is also its disadvantage. Design choices are often made based on assumptions and those with the most dominant opinion. This often leads to heated discussions between designers, application owners and management layers. These differences can easily be prevented by testing how the target group responds to different versions.
5 – User Testing saves costs
Finally, perhaps one of the most important arguments for user testing; costs. Sure, testing costs money in addition to time. Testing is, however, one of the best investments you can make in your application.
If you think good design is expensive, you should look at the cost of bad design. “
– Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
By testing at different stages of your application development, you will save money because you:
- Certainly know that your application meets the needs of the market and your users
- Shorten development time allowing developers to work effectively
- Prevent time-consuming disagreements that will prevent everyone from working happily and effectively.
Testing pays off. In the upcoming weeks we will dive into the different types of tests that you can conduct, when you have to carry out these tests within the development process, and how to set up different types of tests.
Are you already convinced? We are happy to help you conduct kick-ass user testing and provide a hassle free test experience. From testing all by yourself in one of our labs to to the complete outsourcing of a user test. Click here for the possibilities.